There's an old Slavic proverb: any fish is good if it's on the boat. Bottom line: make use of everything. You never know what will yield a really edible, big idea.

With a 25+ year background in consumer, pharmaceutical, and Internet communications, Chet has served up just about every kind of creative idea in the business. He landed at ICC in 2005 in the newly formed position of Executive Vice President, Chief Creative Officer. His role is to oversee the creative department and its development of campaign promotion and branding for both current and prospective clients. The task is simple: raise the bar for the entire agency and give daring and provocative solutions—and media—a new space to flourish.

Prior to ICC Lowe, Chet's been an art director/creative director talking to consumers (Grey, DMB&B, Sawtooth, et al), physicians (Euro RSCG Life, Lally McFarland & Pantello), and anyone with a Web browser (ThrottleBox.com, a multimedia company). Chet's been a partner in two agencies bearing his name and is a magna cum laude graduate of The University of Pennsylvania, where he majored in Russian Studies (a perfect prelude to advertising). Chet has a deep and abiding passion for his wife, daughter, beagles, sports, the movies, writing satire, having a catch with anything and making something out of nothing.

Digital is no longer just a channel—it's a way of life. Brands deserve more than survival in the digital space...we want them to thrive in it.

As Chief Digital Officer, Eugene brings a powerful blend of marketing and technological savvy to any team seeking innovative ways to enhance client-agency relationships. Eugene is a home-grown talent and has been part of the IPG network for over 10 years—consistently providing top-notch digital solutions to the pharmaceutical industry and bringing a broad range of expertise in digital strategy, creative innovation, client service, and team management to each client engagement.

As a digital leader, Eugene is involved in all aspects of his clients' businesses—successfully identifying each client's strategic needs while implementing integrated solutions that support the objectives for brand development. Staying abreast of current trends and best practices in digital technology, Eugene works collaboratively with clients and agency partners to champion new ideas in digital experience.

Eugene graduated with an MBA in Marketing from NYU Stern School of Business and a BS in Business Management and Marketing from Cornell University. Eugene is a proud father of 4, recently welcoming twins into his family. He also gives free beginner music lessons to kids in the community (he plays 6 different instruments).

Our focus is broadening considerably into new services and geographies with as strong a need for innovation and proactivity as ever. Couple that with the talent and experience from multiple disciplines—from both our family of agencies and our clients—and we’re creating an expanded vision to thrive in today’s rapidly
changing environment.

In the newly created role of Chief Growth Officer,
Paul is focusing on expanding the ICC Lowe brand in key market segments and geographies around the world. His responsibilities include strengthening and expanding the healthcare offerings of Lowe and Partners under the ICC Lowe brand and broadening our global reach. His considerable agency experience is helping to create a progressive global presence and provide new client services by building them through organic growth and acquisition. As well, Paul is adding his strategic savvy to furthering our clients' businesses, and in helping the network with its most significant commercial opportunities.

Paul began his career in Big Pharma and subsequently moved into the agency world where he’s flourished for 20 years, gaining broad experience across the full spectrum of therapeutic categories. His managerial acumen and strategic application of innovation have been honed through close partnerships with many of the leading pharmaceutical companies and brands in the industry.

Paul graduated from Cornell University with a Bachelor of Science in biology. Paul lives in Mendham NJ with his wife, 3 children, and 2 mischievous dogs.

Finding that one medical nugget to drive really smart strategy and brilliant creativity is what it's about. That, and overseeing the best medical team.

Dr Patterson has over 20 years' experience in the pharmaceutical industry and is proud to oversee the best medical direction team in the industry. Stacy is a physician by training, graduating from Duke Medical School, but her interest in marketing led her to a career in the pharmaceutical sector.

During the last 18 years, Stacy has focused her expertise on sifting through data and working with Key Opinion Leaders to find the "medical hook"—the story that will convince practicing physicians to use your product over competitors AND will be supported by data and credible third-party influencers.

Over the years, Stacy has worked in a variety of therapeutic areas, literally from A to Z (well, at least W), including, but not limited to, ADHD, asthma, COPD, epilepsy, hypertension, insomnia, oncology, pain management, schizophrenia, urology, and women's health. Stacy is a devoted wife and mother of two. Besides her delight in melding science and marketing, she has a passion for interior design and fashion.

We've structured ICC Lowe with one purpose: to uncover unique physician and medical insights that can inform strategy and drive messaging in a creative way. Everything we do is designed to drive a brand's performance to new heights.

In his role as CEO, Steve Viviano oversees all ICC Lowe offices, which include ICC Lowe's flagship office in New Jersey, offices in New York, London, and Zurich, as well as ICC Lowe Trio, ICC Lowe Pace, ICC Lowe Redshift, ICC Lowe Thermal, and ICC Lowe SRG.

Steve joined ICC in 1992 as a Vice President, Account Supervisor and grew to oversee the entire Account Services function. He was named General Manager of the agency in 2002. Prior to joining ICC, Steve worked at various agencies in New York and New Jersey. He has experience working as a pharmacist as well as a pharmaceutical sales representative. Steve lives in NJ with his wife and three boys. He enjoys good music and is a lifelong student of the guitar.

Behind every client request is the bigger question:
"Am I getting the best talent on my business?" We have to consistently invest in our people so the answer is always a resounding, "yes!"

As General Manager of ICC Lowe, Matt Brown is responsible for strategic direction and oversight of the agency's flagship office in Parsippany, NJ. He also oversees client relationships, new business activities, and works closely with all agency partners on brand development.

Prior to ICC Lowe, Matt served as President of one of the fastest growing digital healthcare agencies in the United States, located on the west coast. While he was there, the agency was nominated for Agency of the Year, recognizing its significant growth and expansion via a New York office. Additionally, he broadened the agency’s offerings—notably strategic planning and mobile—through the acquisition of key companies and recruitment of great talent.

Before this digital experience, Matt was
Senior Vice President/Managing Director for a top-tier agency. During his 10-year tenure, he held a number of key positions: heading up account services, spearheading new business, staff development, as well as initiating novel business models and communications solutions for clients. He was instrumental in establishing and building a satellite office on the east coast from a single client to over a dozen, and creating a team of over 80 employees… all within the first year!

Matt’s strengths include strategic leadership, public speaking, cross-functional team leadership, project, franchise, and financial management, product launches, rebranding and positioning, and cultivating a stellar organization at every place he’s worked.

Matt is a graduate of The Ohio State University, and served in the Army National Guard for 6 years prior to starting his professional career. Matt currently lives in Chester, NJ, with his wife and 3 children.